CopyWriting

* Copywriting is re-arranging words to make things sell better. It

's salesmanship in text form.

*Copywriters are amongst the most paid writers in the world

* AIDA formula

*AIDA is a powerful copywriting formula that works for sales page, blog post , email newsletter, sales video script, facebook ads , google ads, and more

*AIDA stand for attention, interest, desire, action

*Attention means put an catchy title

* Interest 

# its time to turn down there attention into interest

#to engage them with fresh information

*Desire

#To engage them so that they really want your offer

# three way to show desire in your copy

1.one is to show product benefit

2. two is to explain how the product can change there life

3. show the result that other people has achieved, like testiomonals

* Action 

#here u ask to take an step take an action like buy a product , subscribe to newsletter, subscribe to channel

#you can also type discount for limited time , offers and things like that

* on the average  , five times as many people read the headline as read the body copy , when you have written your headline , you havce spent eighty cents out of your dollar

* 11 tips to write a magnetic headlines

1 .  Start headline with numbers

# like  7 ways to make you happy

# it creates the curosity

2. Use how to headlines - they still work!

# like how to make

3. Flag common mistake

# 16 youtube mistake you probably make

4. Ask question

# Do you want to build rocket ?

# asking question is great way to engage people

5. Use punctuation

6.Be ultra specific

# define what article is about . Remember , headlines set the expectation for the rest of the article

# Bad headlines : write a song

# good headlines: how to compose your first song 101

7. Use the 5ws to write a headline

# these engaging , interrogative words are used to gather information

who what , when  ,where , why

# like 7 reason why you are still single

# how to motivate your self when you don't want to exercise

8. Pay attention to headlines length

# google typically displays the first 50 -60 character of title in the search result

9. Use an image to enhance your headline

10 . copy the best in the business

like www. jeffbullas.com

11. Practice

* How to flip feature into benefits

* Remember feature tells but benfits sells

* Feature = 1 gb storage for mp3

* Benefit =  1000 songs in your pocket

# some people don't know about gb but if i can see 1000 songs in my pocket , i get it , understand it, there is clear benefit for me 

# they are sellling the benefits of product but not feature 

* feature =  here's what our product can do

* benefit =  here's what you can do with our product

* In shampoo ads

# feature =  contain Panethol

Apply so what ? test

# benefits =  beautiful hair that get you noticed

* Apply so what ? test to flip feature into benefits

* 5 tips so that wo apke product ke sath koi na koi action le le

1. have a call of action on every page

# like start a free trial for 14 days like that

# you should be engage with your audience

2. Start with verb

# start your call to action with with verb like start, try , download, subscribe, watch , share, fillout, findout, shop, order,

# Start , try are two verb that sounds cool

3. Create a sense of urgency in your call to action

# click now, try out today , limited time offer, limited quantites, only 24 left , sales end on aug5 , door closes on monday, don't miss out

4. Make it visible

# Draw the user eye to the action you want them to take, use contrasting color or simple bold to the call of action

# instead of putting click here use full link so it is more visible and people may click the link

# Download the pdf  should be in dark color

5. Minimise the risk

# here are some easy way to reduce the risk to saying yes

# like join today and enjoy 100 % money back gurantee for 30 days

# download and get started today , sign up in just 60 seconds

# don't ask them for some credit card details

* How to write like customer talk

* if you want to write copy that converts suspicious readers in ready to buy customers then you just need to master one simple rule and that is write like your customer talk. All you need to do is take there pain point and desire and write them in sales page , blog posts.

* How to know the pain point of the customer

# customer surveys

# review social media

# review sites and market place like amazon

# customer review