Search Engine Optimization
* Search engine optimization is way to get users from the search engine like google
1.Are Search engine is important source of traffic?
* tools - SimilarWeb.com
* SimilarWeb m ja ke check kr skte hai ki apki website mai traffic kaha se aa rha hai, isme search engine ka bhot bada role hota hai
* Go to your history and check how much often you use the search engine
2. Traffic from Search engine is so valueable !
3. How do Search engine works ?
* Google is matching up most relevant results, mtlb jo keywords se hmne google mai search kiya h, to google hme konse website dikhayega to answer hai , jiski heading , url aur discription hamare keywords se match kregi
* But this is not the only factor , google always wanted to put the best content to the top so , that the users will always be happy
* Agr doosro ki website pr apki website ka link hoga aur us website ke through log apki website pr aa rhe hai , to google samjhega ki apki website acchi hai
4. What is Google organic click through rates?
* iska mtlb hai ki jo pehla result hota hai, hamare search engine ka , us website mai 31% click hote hai , yahi reason hai ki sb log apni website top pe lana chahte hai
5. 5 SEO metrices to measure SEO performance?
* Install Google Analytics. Essential to measure key SEO metrics like website traffic, conversions and revenue. Use Ahrefs to measure keyword ranking and link building.
6. How to optimise your homepage?
* Write the title like ( brand name + some keywords that represent your business )
example : TheInterestingCompany : Create the Summary of any Wikipedia Page
* Google mai jb hm search krte hai to thoda bhot discription bhi aata hai, and that is meta data, wordpress mai ek plugin aata hai yoast seo krke , pr hm apni website mai bhi description daal skte hai html mai meta tag ka use krke
example:
<meta charset="UTF-8">
<meta name="description" content="Free Web tutorials">
<meta name="keywords" content="HTML, CSS, JavaScript">
<meta name="author" content="John Doe">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
* Start your description with verb , means what benift they get from your website
* You don't see the imideate effect by changing all this google will take a week to rank your website.
7. How to verify your website in the google search console?
* Tool - Google Webmaster
* hm google webmaster mai jayenge aur apni website ko verify krenge , there is many step to verify , and you can easily do this
*This free tool allows you to check how the search engines view your site with reports about indexing status, search queries, crawl errors and penalties.
* agar apki website mai koi link hai , to basically ye un links ko hamare search engine mai bhi show krega like u see in udemy , when you type udemy in google
8. Enhance your website
* you can basically install some plugins in wordpress to increase the speed of your website, so your website open fast
* plugins like WP revision control, wp smush , wp super cache
9. How to take google mobile friendly test?
* if you have a site that is not mobile friendly , then you are going to loose massive amout of your business
* Google algorithim favours mobile friendly websites
* Use tool Google Mobile -Friendly test to check whether your website is mobile friendly or not
10. How to do keyword Research : steps and strategy ?
* Develop a buyer persona :Getting into your customers shoes is the first step to keyword research. Remember, customers are not searching for your site. They are searching for valuable information to solve their problems. Having a buyer persona is a crucial first step to to figuring out what yourbest customers are typing into Google. basically it is to understand what the customers are going to type in search engine
* Keyword Strategy : Basically jo bhot important keywords hai, wo kisi na kisi company ne daal rakhe hai 10 saal pehle , to wahi keyword ko daal ke hm apni website rank nhi kara skte , so our aim is to target less competitive "body and long tail keywords" that competitor have over looked create content around a portfolio of keyword rather than one single term
body and long keywords
head = 1 word phrase= high competions = ex logistic= high search
body = 2-3 word phrase = medium competions = ex logistic management, logistic management software, = medium search
long tail = more descriptive phrases = less competions = ex logistic managemet software solutions
11. How to quickly brainstorms 1000s of keyword ideas?
* Brainstorm for Keyword Ideas. Make a copy of this Keyword Research Template. Hack Wikipedia for Topic Ideas and Synonyms. Generate 1000's of long tail keywords ideas using 3 automated tools: Google Autocomplete, Ubersuggest & Keyword Shitter . Discover untapped keywords and topics using Quora.
*Basically ek spreadsheet hai keyword reasearch template krke to usme hme keyword bharna hai , body and long tail keyword to basically hm wikipedia page mai jayenge aur waha us topic se related jitni bhi link hongi , un links ko hm keyword mai add krenge, aur bhot se tarike hai , keyword dhoodne ke liye hm google autocomplete ka use krenge , jaise agra maan lo hamara topic seo hai to hm google search mai seo type krenge aur jitne bhi suggestion aayenge unhe keyword ki list mai add kr denge , ek kaam aur kr skte hai seo ko search krnge aur google mai all the way down chale jayenge aur search related to seo ko copy kr lenge aur apni keyword list mai paste kr denge
the next tool we use is Ubersuggest , in ubersuggest if we type the keyword we got too many of suggested keywords
the next tool is Keyword shitter - it is just like the uber suggest but it has longer list of keywords
another best place is to find the keyword is quora as people ask questions in the quora
12. How to narrow down your keyword list?
* We filter out the keyword on the basis of search volume and the cost per click figure
* here we are going to use two tool keyword everywhere extension and google keyword planner to filter it out
* Basically bhot saare keyword mai important keyword ko chatna hai, on the basis of search volume and cpc
13. How to Access keyword competions and choose the target keywords?
* Choose target keywords: Once you have a list of possible keywords & phrases, start by reviewing the first page of Google for each keyword. Look to see if there are well established sites with high quality content. Then, use data from the MOZ SEO Toolbar to see the authority and number of links competitors have. Eliminate overly competitive keywords and focus on keywords you actually have a chance to rank for. Your chosen keywords will be the centerpieces of your content.
* By using the Moz seo toolbar you can know the PA (page authority) no. of links , DA (domain authority) if the number is less that means keyword is going to be less competitive
14. How to write the title tag that search engine loves?
* Pick One Keyword Per Page. You’ll generally want to start with lower-volume keywords
* Every page of your website should have unique title tag, preferably starting with a relevant keyword. Include modifiers like "best", "2016" etc. to stand out and to pick up long tail searches. Keep title tags 55 characters or less or they'll appear truncated in search results.
* or you can look around your competitor title tag and see where you stand.
*Use short and sweet URLs that include your target keyword. e.g. www.yourdomain.com/target-keyword. Avoid numbered urls like www.yourdomain.com/p=123. Always-use-hyphens-in-urls. Never_use_underscores_in_urls.
15. How to Skyrocket click through rate with meta description?
* meta description is little preview of page it is also called search snippet.
* Highlight the benefits of your post or product ,compare to competitors description who already appear in search result
* What you do check your competiors meta description from 1 to 3 page and think that is there meta description is useful that you are going to click in them or not then think about you meta description
* Keep meta description 160 character or less , if it is more they will appear truncated in search result like ......
* you may start with action word + mentioning the benefits
16. How to appear in the google Image result?
* Use the image in the blog post to optimise your result
* Create with Canva. Include target keyword in the filename and add keyword-rich alt text to images when uploading.
* use jpg , so it is small does not take too much time in rendering in blogpost , it increase your website efficiency
17. Copy optimization: heading tags , Outgoing , Internal Links etc
* Reduce Bounce Rates. Make the topic clear by including your target keyword in the first 100 words of your article.
* Give Your SEO a Boost with Heading Tags: Include your keyword once in an H2 or H3 subheading.
* basically apni heading mai us particular keyword ko represent kro
* Include Outbound Links. At least 2 outbound links to authority sites (popular blogs, news sites and .edu and .gov resources) in every piece of content that you publish.
* Add Internal links. 2-3 internal links to older articles when you publish a new one.
* link include kro pr dhyan rakhna ki vo link doosra tab mai khule
*Publish Longer Content. At least 300 words. 1500 words for competitive keywords.
*Use Prominent Social Sharing Buttons. Make sure your social sharing buttons are front and centre on blog posts and articles. Use DiggDigg Wordpress plugin.
* Double-check everything. Once you’re live with an SEO Audit Tool.
18. The type of Backlinks that really matter and how to get them ?
* Link building Strategy - Earlier we told that relavance is the key factor , means your title and description must be relevant, Another way that google determine the ranking order is by looking at authority, they really wanted to put the best content in the top of search result and the way they determine through is backlink, the way we look at backlink is by using Moz bar extension tool, which show us the Page authority and Domain authority of particular website
if PA = 64 , this means 64 websites in the internet linking back to your site
* Not all backlinks are created equal. Your goal should be to earn quality "do follow" back links from high ranking pages in your niche. Earn these naturally by creating (and promoting!) content worth linking to.
* Lekin agr ap Social media pr apni website ka link daaloge, so that is not considered as do follow backlink , and that does not help in SEO , and google do this in order to avoid spam, your goal should be earn quality "do follow" backlink from higher ranking page in your niche
* Agr tmhari website ka link ek badi, purani , aur highest page authority and domain authority hogi to seo mai jada madad hongi
* how you get a backlink ye apne upar nirbhar krta hai, you can do guest posting which means apni koi website mai is website ka link daalo
*Analyze Your Competitor’s Backlinks, Rankings & Traffic. This is the easiest way to get started with link building. Look at each of Top 10 search results for your target keyword, views link for each page using the MOZ SEO Toolbar. Focus on their “Inbound Links” from “Only External” sources to see who has linked to them. You can also use Ahrefs, Majestic SEO & SimilarWeb to uncover competitors marketing strategies you can replicate.
19. How to maximise the Links for SEO campigns ?
* Basically find the authoriative link from the tools and reach out those source to pitch your latest blog post or product . Expect 5 % response rate from these cold emails
* But even if you get 5 links for 100 email, then also those 5 links are going to make very difference
*Kuch website basically link back nhi krti pr apki website apne content mai daalti hai, ap pta kr skte hai mention or Buzzasumo ka use krke, it may help you to get traffic but this does not help in seo , so if possible you contact to the owner and tell them to do backlink
20. How to create Contents that generate Links And Social share on Autopilot ?
* Basically by using Buzzsumo where you type anything you want and can see the social shares means facebook shares, Linkdin shares, Twitter shares etc. in the high level ap kisi particular word ko buzzsumo mai daalke check kr skte ho ki wo different social media platform mai kitna share ho rha hai , do this if you want to model a successful content
* Put together the best of lists : Basically doosro longo ki website ka content apne mai daalo aur unki website ka link daalo
example : The top 10 websites of 2020
* Crowdsource Content : so this is kind of similar to put together the best of lists , basically experts ko email kro aur bolo ki hamari website mai contribute kre , isse unka bhi fayda honga aur hamara bhi
* Publish Survey Result : Do survey and put in your website , this is going to work
* Create Infographic : include infographic isse website achhi dikhti hai
* You have to think that how you can involve other people in it and make them to share it out.
21. How to leverage Authority Websites and the top of Search results ?
* Lots of website has high domain authority like udemy , youtube , quora etc , so that you made the content in the youtube and quora and link back to your websites. So there is a plenty of high domain authority websites , you can publish your content there
22. The Poster Boy formula: build Traffic , Backlink and Valuable Relatioship
* Become the success story of other company then you become the poster boy
* Every Business owner wants to show prospective customers that their product works . The best way to do that is to showcase their most successful customer
your job : be that story . Be the poster boy
* Steps to Become Poster boy
1. Choose the target company that have your audience.
2. Document Everything: Record one big win with their product or services, the more detail the better
3. Let them know : Let them know your result , basically to tell them what the value they earn from them , Give them the detailed information on your success , email them and connect them in any way
4. Prepare for traffic : Give away high value downloadable on your site in order to capture the traffic , isse apko backlinks mil jayegi ,jisse apko seo mai madad milegi
23. Question And Answers
Q1. why my competitor are in number one in google ?
Ans . Use incoginito mode if you want to search that for particular keyword which website is coming , don't use your login google account , because if you use that the result is not perfect as if you have visited the website before , or you can use the tool ahref to analyse the page.
Q2. What could be the best seo for gaming niche ?
Ans. - find the keywords
- optimise page around these keywords
- build links
Same three steps for every websites
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* Remember basically google comes to your website within 3-4 days or week at the most, so if you made any change in them, it will take a 1 week atleast so that google rank your website
* More backlinks more better , there is not something called Maximum backlinks
* Pick up the low Searched volume keywords , as there is less competition, and easier to rank , but take a portfolio approach , try rank for the multiple keywords so in total your volume of traffic will be significant.
* CPC =7.08$ that means someone is paying 7.08$ for advertising of this keyword, cpc gives us indication that how valuable certain keyword is
* Suggested bid give us a guide how valuable the particular keyword is
* if you cannot find your backlinks in Moz explorer , don't worry as it is a third party website , may be it does not have your website data ,so checkout the google search console
* Not all backlinks are treated equal backlink from high domain authority will be going to be more powerfull
* If in moz toolbar there is no data ,it does not mean that it is a bad keyword
* if you are at any business start it by looking at your competitor
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Q 3 Why they would link to you ?
Ans. They want to tell their audience about your product -services and so they include a link in the post / article etc to redirect there audience there.
Q4. if you have small amount of keywords, then how you spread them in 150 relevant page of my own website?
Ans. Remember not all page in your website need to be SEO optimized , if you have 8 keywords then spread them in you 8 pages and then they will go deeper and deeper if the content is relevant, you don't expect your contact page to be rank there, you don't expect your about page to be rank there.
24. Local SEO: How to rank your local business in Google
* Google treats searches for local business differently
* the key part in ranking in local business is really a building up a good review on these profile
* 3 reason why local seo is more important now than ever
1. The growth of mobile and Wearable devices.
2. Local searcher are ready to act.
3. Competitors is Increasing ( Start building reviews and Profile asap)
Important things that Every Local Business do
* Claim your google my Business Profile , this is the most important step in local seo because google gives it huge visibility in the search result
* Name , address and Phone number in google my business Profile should match these detail in another website othewise google found that your information is not accurate ,and so google will not rank you.
* Basically agr koi apke business ke baare mai search kr rha hai, to usko google ke first page mai sirf aap hi milo, sbse pehle apki website hogi fir high domain authority websites like facebook , quora and things like that , trip advisor and yelp are some good high domain authority websites
* Postive review are the primary metric that drive discoverability and rank in Google My business , Yelp, tripadvisor, Facebook etc.
* Tell your janta to make review like by saying if you like our service you can tell your friends in Facebook
* How to respond to negative Reviews : - Resoponding to negative review can actually help you to generate more review. It shows that business owner are listning and you can point to solution or fixes to encourage other customer to come visits.
TOOLS
1. Google Analytics - To measure the website traffic , conversion, revenue
2. Ahref - to measure keyword ranking
3. Google Search console - it tells about how search engine view your sites with report about indexing, status, search queries, crawl error, penalities
4. Google PageSpeed Insights - Check the speed of your website
5. Google Mobile - Friendly Test - to check whether your website is mobile friendly or not
6. Google Autocomplete - to search for keywords
7. UberSuggest - it give a list of keywords related to our topic
8. Keyword Shitter - it gives us a long list of keyword
9. Keyword every where extension - to know the volume of search for particular keyword and cpc
10. Google Keyword Planner - Search volume and cpc
11. MOZ seo toolbar - to check of page authority and domain authority
12. SEO audit tool - to check your website to see whether it is seo friendly or not
13. Majestic SEO - to analyse the website
14. Similar Web - to analyse the website, and main aim is to check from where traffic is coming
15. Mention - to check where particular keyword is on which website , and give us the trendness of keyword
16. Buzzsumo - I use it check whether particular keyword is shared in different social media sites
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