YouTube Marketing

 1. YouTube Marketing Strategy

* Educational contents are more in youtube

* About 70%, how to search is there in youtube 

* You can make a  video to educate them and then redirect them to your website to learn more

* first type of video you can make is Educational video

* Second type of video you can make is story telling, link back them to you website

* Third type of video you can make is entertainment type of video and link back them to your website through youTube cards and link on desciption

2. How to find the video ideas with Competitor analysis.

* Basically kro kya ki jis topic se related tmhe video banana hai , use youtube mai search kro , aur apne competitor ke video analysis kro, unke channel mai jao aur videos ko sort out kro by most popular, you get the tons of ideas. If they got 5 million views on certain topic then probably if you make a video on that topic you will also get some views

3. How to find the youTube video ideas with keyword research

* keywords are what they searched to find the solution of the problem

* We need to create a content around what they are searching for 

* Use youtube autocomplete to get an idea of keywords

* You can use keyword everywhere extension or can use google keyword planner

4. Youtube account Setup

* go to setting and create a new channel

5. YouTube Account optimisation

* Customize your account

* Edit channel icon

* Add channel description

* About page

* You can add a social media link

6. YouTube Banner

* to create the youtube banner go to the canva.com, free to sign up

7. YouTube Channel Tag

* it help you to get more views by telling Youtube what channel is about

8. YouTube SEO

* Here we have some tips to SEO optimise your video, when you upload them, it will appear at the top of search result for the keyword or phrases you are trying to rank for

* Make sure title of video have that keywords , you really wanted to make a title of video that really stand out with other titles in the videos

* Use tag generator  to generate the tags ex Rapid tags

* In description you must also use that keyword which you used in title of video , and by doing the tag first  you get a kind of ideas for description

* Don't Put your website link in description without any reason, they are coming to learn your tutorial, not to visit your website. Give them reason to visit your website , like full course on www.rishabhgupta.com

9. Enable Custom thumbnail: 

* Verify your account and get enabled for your custom thumbnail

10. YouTube thumbnail

*  you can make your thumbnail by canva.com

* keep your thumbnail as simple as you can, because reading it along on mobile is very difficult

11. YouTube cards

* Adding the card that link back to your website , is a great way to adding a leads and generate the sales

* You can also use this card to add link to your playlist ,or to other videos or even to prompt them to make donation

* what you need to do is

youtube > settings> youtube studio> videos>video detail> card

* You need to be member of youtube partner program to put the link of your website in your card

* In youtube card there is teaser text- this is basically which appear, call to action - like get 80% off, card title - The Complete Django Course

12. YouTube Comments

* In this you will learn how to response on your youtube videos on bulk , and do some setting to reduce the comment spam on your channel

* Basically you can pin the comment so it can appear in the top of comment

* or you can visit to the youTube studion and go to comment section and do some more settings 

youtube studio > settings> comments> 

there you can do youTube comment settings example : moderators, hidden users, Blocked words

13. Manage Multiple youtube accounts 

* You can add the owners , manager and communication manager to your YouTube account, so they have right to upload videos and respond to youtube comments on your videos

* Settings> switch account>select channel>settings>Add or remove a manager> here we go

14.YouTube Monetisation

* to enable monetisation criteria are

* 4000 watch hours in previous 12 months and more than 1000 subscribers 

15. YouTube VidIq

* it has too many feature , I already has added it to the chorme extenison

* it shows the tags  and much more thing , you can analyse it

* it help you to understand the successfulness of YouTube videos

16. Increase Subscription by 400%

* by adding sub_confirmation=1 to your link, and share this link to every social media platform so that when the users click on the link he or she will get subscribe pop , this will increase your subscriber

17. YouTube ads 

* Create Your adsword account, then create an ad for youTube videos this is quite simple , you can easily do that

18. Youtube Analytics

*settings> ytstudio>analytics>see more

* Last 28 days is very good for analysing a video

* the more the time the people watch the youTube videos, more the youTube shows the ads and this will increase the revenue

* You start by analysing the watch time of videos , see which video has highest watch hour , then on that particular video analyse the length of video, format of video, look at the way we structured it, look at the topic and things like that, then ask could I make more videos on that to increase the watch time

* Traffic Source: this tells that how people are finding your videos

* Demographic: To check which age group is viewing your video

* View Location: you can get the country of viewers , by knowing this you can know where my potential customer is

* Playback location: isse pta chal jayega ki views kaha se aa raha hai youtube ki app se ki kisi blogpost se

* Audinece retention: isse pta chal jayega ki apki audience  aapke video mai kitni der rahti thi

the great strategy for the audience retention is to announce something at the middle so they can watch your video

thumbnail ke question se chutiya bna skte ho

* just by reminding the people to subscribe , like , share , comment you can gain the audience

* comments give us picture that who our audience are 


 

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