Facebook Marketing

 1. Why market your business on Facebook ?

* 2.5 billion active monthly users

*200 friends per average user : it allow facebook to have very good viral effect because if two friends like the post and they have third friend, then facebook is going to show him that post if he is interested in similar content

* Real Profile

* Facebook owns  FB messenger, whatsapp, Instagram

* It is powerful ad platform

2. Facebook Page Setup

* Create a facebook page under create section

* select the organisation

* set up the user name: set the page name as the user name so that if you share your FB link if will  like fb.com/rishabh/pythonseekho , and this is easier to share the link and people may not confused

3. Facebook Icon

* If you have some company logo you can put it but if you want some ideas let's see

* keep it simple, two color is a great strategy

* but if you are personal brand or face of business , then you can put your profile picture

* the great idea to design the icon is just by putting the first letter of your business like for Udemy U

* you can design your logo through canva.com , its a free tool

4. Facebook cover Image

*if you are local business put your store , hotel image in the cover image of the page

* if you are an organisation, put the service you provide , your potential customer works

* you can design your own cover Image in canva.com

* You can basically add a call to action in the button section of the page, you can add anything , your email, website link, mobile number, whatsapp number, coupon code and things like that

5. Facebook page description

* In the edit page info section of facebook you can add all the details, like email, website, location, best hour of visiting and things like that

* but if you don't know what to do look at your competitors

6. Facebook , what to post?

* Delete or hide your profile images and cover image from news feed , because we really wanted to show our audience a high valuable post, so they can understand , why they like the page

* Before inviting someone to visit your page, create 3 to 5 content, give them reason to like the page

* look at some competitors facebook page, and see what they are posting, it is great strategy to find ideas

7. 8 tactics to get your first page like

* the first way to like your page is to invite the facebook friends to like your page

* Second way is you go to your personal profile and add your page to your profile , so someone visits your profile can see your page

* you can promote your page by adding your job

like started a new job at pythonseekho

* You can share the page as a normal post also

* Next way is add a link of facebook page in gmail signature

* Next way is to invite your g-mail contact to like your page, by sending them message

* Another way is through linkdin contact and invite them to like your page

* Another way is through your email list on mail chimp, send them mail to like the post

8. Secret way to Boost page likes

* the people who like your posts, invite them to like your page

* while creating your posts write like that , thumbs up if you like it, so you got the likes and then you can invite them

9. Facebook Competition/Contests

* Use FB competition to grow your facebook page

* competitions will try to engage the people, so more people will see your posts

* like win 2 free pass to learn data Science , to participate simply like and comment. Tag a friends or colleague you can take the course with

* As per facebook guidelines don't tell them to share the post to participate

* But many facebook pages are doing that , to participate share the post , this very effective way

* the competition are good way to promote your product , it creates the viral effect

10. Facebook Groups

* In this you gonna learn , how to find the groups on facebook that contains your target audience and how you can promote your business to them

* So to find the group use facebook search bar, and type the keyword you are searching for

* Join at least five groups and see what is happening there ,and what type of conversations they are having

* After joining the groups don't just share your website link, product link, you go there and solve there problem, understand the problem and then try to solve with your products , services

11. Facebook lives

* In this you will learn how to use facebook live to promote your business

* In your facebook page , go to the live video, start the video and do some basic settings

* In facebook live tell your audience to ask me any questions

* You cannot do this only in your facebook page but you can also do this in any facebook groups

* you can apply this just right now or put that strategy for the future in your back pocket

12. Manage Multiple facebook pages

* In this you will learn how to add admin to the FB page you have created

* to do this page>settings>page roles

* Basically you are doing that to share the workload with them

* Go to the learn more where you will redirect into facebook help centre

* Remember two head is much more better than one

13. Facebook Comments and Reviews

* To keep your comment section something as useful and to avoid the comment spam on your comment section

* you can hide the comment , then after that you can delete , ban, and report the comment , do whatever you want to avoid the spam

* You can unban them in future in your settings

* You can do some more settings just to keep your comment section clean and family friendly ex profonity filter, page moderation-block certain words

* You can respond to the reviews on your page 

* you must reply to reviews , if you are some kind of local business

* NOw, Instead of asking users to rate your business with star ratings, people can easily indicate if they recommend your business to others by simply answering "yes" or "no" and can explain why with tags, test , and photos, you have to enable your recommendation settings

14. Facebook Insights

* this will give you overview of some of key metrics of your FB page

*  the things is about your followers , because followers are going to see the post on your page in the news feed

* Some people follow you but don't like your page because they need a privacy that means they does not wanted to show there friends , that you like that page, but they are following to see the contents in there newsfeed

* Reach report will tell you , how many people are seeing your post on daily basis

* Action on page report tell you how many people clicks on your web links, click on your phone number

* In insight under post you get detail that when your's fans are online

* See the people report to understand the demographic

* Analyse your facebook page and do something to enhance your business